70
You can't cure what you don't understand is one of the film's sobering messages.
What are people saying?
What are critics saying?
75
A righteously outraged documentary targeting the "warm and fuzzy" iconography of the breast cancer fundraising bureaucracy and its camouflage of corporate priorities.
60
The New York Times by Jeannette Catsoulis
Though leaving us with many more questions than answers, this well-intentioned blur of accusations, advertising clips and pink-washed events nevertheless deserves to be seen.
63
St. Louis Post-Dispatch by Joe Williams
A colorful indictment of corporate infestation, but it's missing a prescription.
70
The Hollywood Reporter by John DeFore
It's easy to imagine exhibitors running scared from the documentary, but audiences who find it will be rewarded with a serious and provocative film.
75
The Globe and Mail (Toronto) by Liam Lacey
Pink Ribbons, Inc. is unabashed advocacy filmmaking. In spite of improved mortality rates and scientific advances, few women in the film will acknowledge that pink-ribbon-financed research has done any good at all.
60
Provocative yet far from definitive, Pink Ribbons, Inc. is a critique of "breast-cancer culture." It could even be called a blitz on pink-ribbon charities and their corporate partners - though to use that term would be to emulate the war and sports metaphors the documentary rejects.
67
It's a crude, angry battering ram of a film, much more concerned with counter-messaging than aesthetics, but it gets the job done.