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United States · 2022
1h 27m
Director Jason Kohn
Starring
Genre Documentary
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This fascinating documentary exposes the multi-billion dollar gemstone industry as a house of cards while examining a disruptive force in the market: synthetic, lab-grown diamonds. Featuring some of the most colorful and powerful industry insiders, the film unveils that while diamonds do come from the earth, they are only as covetable as the illusions they carry.
Slashfilm by Chris Evangelista
From a filmmaking standpoint alone, "Nothing Lasts Forever" is one of the more memorable recent documentaries. But it helps that the narrative being told is so fascinating, scooping us up into this globe-trotting world where money talks and everyone — and every diamond — has a story, true or otherwise.
The Playlist by Christian Gallichio
Often echoing a thriller — Logan Nelson’s nervy score doing a lot of the heavy lifting — Nothing Lasts Forever is both concise and wide-ranging.
The Hollywood Reporter by Dan Fienberg
A neat and efficient globe-trotting journey, full of insightful trivia and fun details, driven by impeccably selected main characters, who either go through interesting personal arcs in just 87 minutes or, like Raden, unleash a nonstop torrent of cleverness.
By turns engaging and flashy, the film probes the narratives propping up the multi-billion dollar diamond industry and posits that it’s all a house of cards. With a peppy original score, a flurry of colorful characters, and a disruptive subject matter, Nothing Lasts Forever is an invigorating study of how myths are made.
Kohn constructs a thought-provoking film that is also an entertaining human comedy.
The New York Times by Natalia Winkelman
That marketing campaigns are built on fallacies isn’t exactly revelatory, but in pairing his excavation of the diamond myth with new inquiries into how the industry is evolving (and how it’s stagnating), Kohn strikes on something valuable.
Kohn has created the rare documentary that transforms the way we understand the world, questioning so many of our core beliefs, including the very notion of what is “real.” Through it all, diamonds won’t lose one iota of their sparkle, but you’ll never look at them the same way again.
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