Euromerica

In 2020, the global market research firm IPSOS determined that only 6% percent of Americans had ever seen the Eurovision Song Contest, this despite the fact that the annual event is the most watched live music event in the world — second in viewership only to World Cup Soccer. After the 2019 edition of the contest, the organizers at the European Broadcasting Union announced the contest would be expanding to America. Then Covid-19 happened. During the height of the pandemic, Eurovision was cancelled for the first time in the contest’s 65-year history. These changes and challenges offered a perfect launching point for Atlanta filmmaker Steven Norris to find American superfans who’ve been following the contest each year.