Generation P(Generation П)

Name: Generation P
Genre: Comedy, Drama, Science Fiction

Russia, United States · 2011
1h 52m
Director Viktor Ginzburg
Starring Mikhail Efremov, Andrey Fomin, Sergey Shnurov, Andrei Panin
Genre Comedy, Drama, Science Fiction

This film chronicles Russia’s transition from communism to capitalism during the roaring 1990s after the fall of the Soviet Union. It follows Babylen Tatarsky, who conducts marketing campaigns that adapt western brands and slogans to the “Russian mentality.” A comedy, tragedy, and fantasy all in one about the disappearance of a way of life.

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San Francisco Chronicle by

An audacious, messy and sometimes inspired look at an out-of-work poet struggling to find his way in post-Communist Russia, plays like a metaphysical Moscow version of "Mad Men" - on acid.

The New York Times by Jeannette Catsoulis

Delivers a brave, head-spinning commentary on the potency of advertising and the seduction of the soul.

Time Out by Joshua Rothkopf

Generation P is worth struggling through, even if it boggles you. In many ways, it's a keyhole into the future of the entire world.

Chicago Sun-Times by Roger Ebert

Generation P appears to be Russian slang for Generation Perestroika and "The Pepsi Generation," which nicely reflects this film's cockamamie spirit, sort of a cross between "Mad Men" and an acid trip.