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Pink Ribbons, Inc.

✭ ✭ ✭   Read critic reviews

Canada · 2011
Rated PG · 1h 37m
Director Léa Pool
Starring Samantha King, Barbara Brenner, Barbara Ehrenreich, Nancy Brinker
Genre Documentary

Each year, millions of dollars are raised in the name of breast cancer, the poster child of corporate philanthropy. But where does this money go and what does it actually achieve? Pink Ribbons, Inc. shows how the devastating reality of breast cancer becomes obfuscated by a shiny, pink story of success.

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What are critics saying?

75

Slant Magazine by Bill Weber

A righteously outraged documentary targeting the "warm and fuzzy" iconography of the breast cancer fundraising bureaucracy and its camouflage of corporate priorities.

60

The New York Times by Jeannette Catsoulis

Though leaving us with many more questions than answers, this well-intentioned blur of accusations, advertising clips and pink-washed events nevertheless deserves to be seen.

75

The Globe and Mail (Toronto) by Liam Lacey

Pink Ribbons, Inc. is unabashed advocacy filmmaking. In spite of improved mortality rates and scientific advances, few women in the film will acknowledge that pink-ribbon-financed research has done any good at all.

60

NPR by Mark Jenkins

Provocative yet far from definitive, Pink Ribbons, Inc. is a critique of "breast-cancer culture." It could even be called a blitz on pink-ribbon charities and their corporate partners - though to use that term would be to emulate the war and sports metaphors the documentary rejects.

67

The A.V. Club by Scott Tobias

It's a crude, angry battering ram of a film, much more concerned with counter-messaging than aesthetics, but it gets the job done.

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