Time Out by Joshua Rothkopf
Generation P is worth struggling through, even if it boggles you. In many ways, it's a keyhole into the future of the entire world.
Critic Rating
(read reviews)User Rating
Director
Viktor Ginzburg
Cast
Mikhail Efremov,
Andrey Fomin,
Sergey Shnurov,
Andrei Panin,
Leonid Parfyonov
Genre
Comedy,
Drama,
Science Fiction
This film chronicles Russia’s transition from communism to capitalism during the roaring 1990s after the fall of the Soviet Union. It follows Babylen Tatarsky, who conducts marketing campaigns that adapt western brands and slogans to the “Russian mentality.” A comedy, tragedy, and fantasy all in one about the disappearance of a way of life.
Time Out by Joshua Rothkopf
Generation P is worth struggling through, even if it boggles you. In many ways, it's a keyhole into the future of the entire world.
Los Angeles Times
The movie contains enough fresh insanity and inventive visuals to make it an amusing cyberpunk extravaganza for most of its protracted running time.
The New York Times by Jeannette Catsoulis
Delivers a brave, head-spinning commentary on the potency of advertising and the seduction of the soul.
Slant Magazine
The film is incredibly cynical, but the experience of watching it is occasionally joyful in its sense of freedom.
Chicago Sun-Times by Roger Ebert
Generation P appears to be Russian slang for Generation Perestroika and "The Pepsi Generation," which nicely reflects this film's cockamamie spirit, sort of a cross between "Mad Men" and an acid trip.
Village Voice
Generation P is long and incredibly dense, but it's never boring - it's too wild and unhinged. The more you know about the past 20 years of Russian history, the more you stand to "get" from its coded references, though as with the not-totally-dissimilar "Holy Motors," deciphering every frame might be beside the point.
San Francisco Chronicle
An audacious, messy and sometimes inspired look at an out-of-work poet struggling to find his way in post-Communist Russia, plays like a metaphysical Moscow version of "Mad Men" - on acid.
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