Consequence by Dominick Suzanne-Mayer

The Lure somehow manages to seamlessly assemble a film equal parts hilarious, affecting, and grisly while trading and warping aesthetics and tones by the scene.

Consequence of Sound by Dominick Suzanne-Mayer

The Lure somehow manages to seamlessly assemble a film equal parts hilarious, affecting, and grisly while trading and warping aesthetics and tones by the scene.

Village Voice by Odie Henderson

The film's messages are cleverly wrapped in Smoczynska's entertaining, original vision. It's sexy, fearless, fun, and unrepentantly nasty.

IndieWire by David Ehrlich

Dare to peek under the scales of this wholly original and ominously enchanting nightmare, and you’ll find a simple story about the things that society forces a girl to give up if she wants to be part of our world.

The Playlist by Russ Fischer

Crafted as a kaleidoscope of color and nightclub sparkle, The Lure's glitter does not distract from the fact that this is a technically confident and often quite accomplished piece of filmmaking, with a rare ability to dance intuitively between linear plotting and phantasmagoric fantasy.

Variety by Guy Lodge

This kooky-monster escapade is never less than arresting, and sometimes even a riot.

We Got This Covered by Matt Donato

The Lure is powerful enough to cast an obsessive spell on anyone watching.

The New York Times by A.O. Scott

We are not exactly in the present and not precisely in the past, but in a dreamy cinematic space where distinctions of genre and tone are pleasantly (and sometimes shockingly) blurred.

CineVue by Ed Frankl

A luscious, strangely enchanting watch and terrific fun for those who'll launch themselves into it.

Austin Chronicle by Marc Savlov

This is one fish tale that’s well nigh guaranteed to linger in the viewers’ midnight memories long after its cinematic nocturnal emissions have unspooled.

Slant Magazine by Diego Semerene

Agnieszka Smoczynska's film is most poignant when it simply stares at its own strangeness.

The Hollywood Reporter by Justin Lowe

The filmmakers’ enthusiasm for their characters and the vanished period setting is palpable, asserting a certain fatalistic charm of its own.

The Film Stage by Dan Mecca

Despite the creativity on display, the character choices and fatal decisions feel cliched.

Screen Daily by Wendy Ide

The early potency of this macabre fairytale becomes increasingly diluted however, as the film progresses and the story broadens.

Screen International by Wendy Ide

The early potency of this macabre fairytale becomes increasingly diluted however, as the film progresses and the story broadens.

The Guardian by Lanre Bakare

The Lure’s premise alone will turn heads but once the novelty wears off the question will remain: where’s the story?