A very mixed bag. Despite some faint gestures in the direction of journalistic balance, it plays a lot like a two-hour infomercial for the Playboy publisher's historical importance, philosophical depth and personal greatness.
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What are critics saying?
New York Daily News by Elizabeth Weitzman
If any life story should make for a compelling biography, it's certainly Hugh Hefner's. Unfortunately, this love letter is so lacking in any edge, the end result is not just unsexy but unforgivably staid.
Los Angeles Times by Gary Goldstein
Unfortunately, Berman skips past the darker implications of Hefner's sexual universe and omits discussion of how the periodical business -- and access to erotic imagery -- has changed in the Internet age. Still, the movie remains an involving look at an American icon as well as an adept snapshot of our national zeitgeist from the McCarthy era through the Reagan years.
If your sole image of Playboy founder Hugh Hefner is that of a lanky, silk-jammied sybarite strolling the grounds of his mansion with a jiggling blond on either arm, Hugh Hefner: Playboy, Activist and Rebel will knock your socks off.
A proper profile of Hefner would start and end with sex, and not merely glance on casualties like Dorothy Stratten (and even the loveless Hef himself). The movie can't seem to get it up.
The Hollywood Reporter by Michael Rechtshaffen
The film is at its most potent delineating Hefner's role in the American civil rights movement, going beyond the pages of his magazine.
At 84 he describes himself as being kept alive by young women's laughter and infernal baby-talk, marking off perhaps his final, groaning aspirational standard. Almost makes me feel sorry for those men still trying to keep up.
Village Voice by Nick Pinkerton
Playboy "gave us some of the best literature of our time," opines noted literary critic Tony Bennett, among a cast of mostly ridiculous and redundant talking heads.
This fawning docu goes to lengths to portray the octogenarian Playboy magazine founder as among the greatest figures of 20th-century American popular culture, while only cursorily acknowledging his status as a pioneering softcore pornographer.
The New York Times by Stephen Holden
As for the man who invented it all, he remains a mystery in the film, living out his days in sybaritic bliss.