A cinematic Jägerbomb: definitely not good for you, but gets the job done.
What are people saying?
What are critics saying?
Zombie’s new movie, 31, is all attitude. It’s also the worst thing he’s ever made—interminable, incoherent, and devoid of suspense.
It collapses into repetition and unintended self-parody, as it's devoid of the subtext and empathetic audacity.
Rob Zombie truly loves horror movies. But he still hasn’t made a good one, and “31” is a perfect encapsulation of the reasons why: It’s a fanboy’s highlight reel of homages, without any of the credibility or context that made most of the films he’s inspired by so fine.
The Hollywood Reporter by John DeFore
There's not a scary moment in the movie, and its characters are neither likable enough to root for nor so repulsive we eagerly await their deaths.
Screen International by Kim Newman
Zombie’s filmmaking career began with inventive pop videos for his band White Zombie and he can still frame an interesting shot or layer in an unusual and affecting snatch of music, but after six features he still can’t come up with a fresh story, write characters with more depth than their make-up or direct stalking scenes that are suspenseful or moments of gory violence that are shocking.
31 is a horror show delivered in hammer blows, or 'Whitechapel-style'. You either dig it or you don't.
We Got This Covered by Matt Donato
There’s not a single character worth caring about, and even less artistic licence to appreciate. This is a dirty, depraved love-letter to horror that’s written in a bunch of different colored crayons to mask such simple words with distracting colors.
Consequence of Sound by Michael Roffman
It’s an unnecessary, monotonous, 102-minute scrapbook of better horror films that fails to muster even a spark of originality.
Los Angeles Times by Noel Murray
The Rob Zombie brand promises hard-core horror and scuzzy atmosphere, and “31” delivers just that. Even on autopilot, Zombie makes movies that hit hard and leave a stain.