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Herb Alpert Is...

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· 2020
1h 53m
Director John Scheinfeld
Starring Herb Alpert, Jerry Moss, Questlove, Lou Adler
Genre Documentary

From the success of Herb Alpert & The Tijuana Brass, through the founding of A&M Records, to giving away more than $150 million to arts and education programs across the country, we’ll witness the humanity and the humility inherent in everything he does, as well as come to understand the power of creativity to entertain, inspire, heal, and transform.

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50

Austin Chronicle by

Wisely, writer/producer/director John Scheinfeld mostly keeps to the sound capture of his subject and a little soundtracking on Alpert’s storied imprint with Jerry Moss.

63

Boston Globe by Mark Feeney

The first two-thirds is lively in pace, all of it is amiable in tone and sun-splashed in appearance. The final half hour gets a bit gushy. It’s mostly devoted to Alpert’s blissful second marriage, to singer Lani Hall — they’ve been married nearly 50 years — and his philanthropic largess. But since there’s a lot to gush about, that’s okay.

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