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"Bistro" Caramilk

· 1990
1m
Director David Cronenberg
Starring Michael Ironside
Genre

The "Caramilk secret" was a campaign used by Canada's popular chocolate bar: it presented the bar's caramel filling as one of the great mysteries of the universe. The concept proved a good fit for the Cronenberg treatment. The ad features a rich playboy and a femme fatale in an ambiguous dream sequence that's a little film noir, a little sci-fi and ultimately as darkly sexual as any candy ad could be.

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